VO:
"Road blocked by a fallen tree?
Damaged equipment on the highway?
Need your road graded?
We're here to help 24/7.
Call our free info line: 8000 55 55"
"Road blocked by a fallen tree?
Damaged equipment on the highway?
Need your road graded?
We're here to help 24/7.
Call our free info line: 8000 55 55"
CREDITS:
Gints Apsits: Direction, 3D Animation, Art Direction, Design, Creative Direction
Gints Apsits: Direction, 3D Animation, Art Direction, Design, Creative Direction
Copywriter: Ingus Josts
Agency: Frank & Stein
Greenscreen production: Maris Lagzdins @ fon Films
Client: Latvian State Roads Administration
Released: 2022.07.15
Agency: Frank & Stein
Greenscreen production: Maris Lagzdins @ fon Films
Client: Latvian State Roads Administration
Released: 2022.07.15
BRIEF/CHALLENGE
The video aims to promote the emergency hotline 80005555 for drivers to report problems on Latvian State Roads, ensuring a safer driving experience.
The video aims to promote the emergency hotline 80005555 for drivers to report problems on Latvian State Roads, ensuring a safer driving experience.
CREATIVE SOLUTION
To remember the hotline number, the video showcases various scenarios where drivers should call 80005555, using a combination of 3D animation and green screen footage. The narrative is engaging, and the visuals are eye-catching, making it easy for viewers to recall the hotline number.
To remember the hotline number, the video showcases various scenarios where drivers should call 80005555, using a combination of 3D animation and green screen footage. The narrative is engaging, and the visuals are eye-catching, making it easy for viewers to recall the hotline number.
TECHNICAL SOLUTION
The video uses a mix of live-action, green screen footage and 3D animation to create an immersive experience. The scrolling road made in 3D adds a dynamic element, while the plane with a huge banner displaying the hotline number creates a memorable visual effect.
The video uses a mix of live-action, green screen footage and 3D animation to create an immersive experience. The scrolling road made in 3D adds a dynamic element, while the plane with a huge banner displaying the hotline number creates a memorable visual effect.
ART DIRECTION
The art direction is focused on creating a clear call-to-action, emphasizing the importance of reporting road issues through the hotline. The use of bright colors and simple graphics ensures that the message is conveyed effectively to the target audience.
The art direction is focused on creating a clear call-to-action, emphasizing the importance of reporting road issues through the hotline. The use of bright colors and simple graphics ensures that the message is conveyed effectively to the target audience.
