VO: 
"Road blocked by a fallen tree?
Damaged equipment on the highway?
Need your road graded?
We're here to help 24/7.
Call our free info line: 8000 55 55"
CREDITS:
Gints Apsits: Direction, 3D Animation, Art Direction, Design, Creative Direction
Copywriter: Ingus Josts
Agency: Frank & Stein 
Greenscreen production: Maris Lagzdins @ fon Films
Client: Latvian State Roads Administration
Released: 2022.07.15
BRIEF/CHALLENGE 
The video aims to promote the emergency hotline 80005555 for drivers to report problems on Latvian State Roads, ensuring a safer driving experience.
CREATIVE SOLUTION
To remember the hotline number, the video showcases various scenarios where drivers should call 80005555, using a combination of 3D animation and green screen footage. The narrative is engaging, and the visuals are eye-catching, making it easy for viewers to recall the hotline number.
TECHNICAL SOLUTION
The video uses a mix of live-action, green screen footage and 3D animation to create an immersive experience. The scrolling road made in 3D adds a dynamic element, while the plane with a huge banner displaying the hotline number creates a memorable visual effect.
ART DIRECTION
The art direction is focused on creating a clear call-to-action, emphasizing the importance of reporting road issues through the hotline. The use of bright colors and simple graphics ensures that the message is conveyed effectively to the target audience.

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