VO:
"The night would seem mute if there were no light at all. Yet there’s always something reflecting—twinkling, even sparkling and illuminating. Light plays a game of hide-and-seek with you, intending to plant a small seed of light at the edge of your reflection. This seed then grows and blooms, prompting you to bring your own unique light into the White Night."
"The night would seem mute if there were no light at all. Yet there’s always something reflecting—twinkling, even sparkling and illuminating. Light plays a game of hide-and-seek with you, intending to plant a small seed of light at the edge of your reflection. This seed then grows and blooms, prompting you to bring your own unique light into the White Night."
This 30-second animation for the White Night light festival captures the magic of light through the sun’s playful journey. With a warm, solid color palette, the sun bounces around the cityscape—illuminating windows, hiding, then lighting up a teapot. Its antics continue as it descends a staircase and playfully interacts with children's toys. In the grand finale, the sun merges with a light bulb, illuminating the bold WHITE NIGHT logo.
Illustrated by Krišs Salmanis, creatively directed and written by Ingus Josts, and animated under the skilled direction of Gints Apsīts, this piece stands as a testament to the magic that happens when light, imagination, and storytelling converge.
CREDITS:
Gints Apsīts: Director, animation
Designer, illustrator: Krišs Salmanis
CD, copywriter: Ingus Josts
Agency, production: Frank & Stein
Client: Rīgas dome
Gints Apsīts: Director, animation
Designer, illustrator: Krišs Salmanis
CD, copywriter: Ingus Josts
Agency, production: Frank & Stein
Client: Rīgas dome
